CATEGORY: BETWEEN US
4 Things I Learned From X4
I just got back from attending my first Qualtrics X4 Summit in Salt Lake City. It felt like the Disney World of conferences!
From keynotes to concerts, every hour of the event was structured to entertain, amaze, and inspire. There was even a section of the conference center called the “Park.” I make this comparison in jest, but there was more in common between X4 and the Magic Kingdom than just grandeur and entertainment. Attentiveness to detail is what caught my eye.
For example, the queue to attend the keynotes (a lineup that included Michelle Obama, Lindsey Vonn, and Dwayne Wade!) was sprinkled with coffee stations to soothe the wait. Alerts about surprise treats pinged from the event app in between sessions, and the Qualtrics “Dream Team” hustled to fulfill as many attendees’ wishes as possible.
The real magic of the conference was in the human connection. As an employee of a fully remote company that supports clients all over the world, getting to interact with clients, partners, and colleagues in person was truly the highlight for me.
Big hugs, shared meals, full belly laughs, and enthusiastic dance moves are the moments seared in my brain. To each of you that made those memories with me – thank you!
Amidst all the excitement, there were a few key messages that stood out.
Traditional Survey Follow-Up Expectations
Where AI Can Help
We know intangibles like interpersonal relationships, care for employees, and fostering trust are critical components to effective action planning and execution. Leveraging new tools to take care of the more tedious parts of a survey follow-up process can free up leaders’ time to focus on the pieces that AI (or any other technology) will never replace.
My first X4 experience was inspiring, motivating, and energizing. Thank you, Qualtrics, for hosting a successful X4 Summit – we can’t wait to see what you have in store for 2025!
Molly Weisshaar
Team Lead, Implementation
Molly is passionate about helping people deeply hear one another. She strives to use data as a way to elevate an organization’s understanding of strengths and opportunities without erasing the “humanness” of the experience. At Newmeasures, Molly collaborates with clients to activate on customized solutions that support the organization’s needs. Connect with Molly at Linkedin.