
From Job Posts to Culture Stories: How HR + Marketing Build Brands People Want to Work For
In this guest post, Amy Pagett of HR Insight Consulting explains how HR and Marketing can collaborate to build a genuine employer brand that attracts candidates and inspires employees to stay. By combining people insights with creative storytelling, organizations can create a workplace culture that stands out, retains talent, and turns employees into brand ambassadors—making the company a place people are proud to work for.