Newmeasures, a Denison Consulting practice: Fast-Track your Organization to Sustainable Success

CLIENT SUCCESS STORIES

The ROI of Strategic Listening

Industry: Enterprise Health Services
Headquarters: United States
Employees: 1,100+

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The Challenge

A large health services customer, supporting 11,000 employees in a predominantly field-based workforce, faced a growing trend of “quick quits,” yet lacked the listening infrastructure, baseline experience data, and organizational readiness to act on insights. The HR team invested in the Qualtrics platform, but technology alone wasn’t enough. With a strong desire to lead with data and better understand the employee experience, the HR team partnered with Newmeasures, a Denison Consulting Practice to start small with exit surveys. In just two years, the partnership has become a strategic engine for putting data in leaders’ hands and sparking visible action.

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The Approach

We didn’t start with a survey. We:

  • Designed a phased strategy to grow the customer’s listening program from the ground up, proving ROI at every stage.
  • Built credibility through exit surveys that delivered early, data-backed wins and established listening as a leadership priority.
  • Grew the program by adding touchpoints as trust deepened, showing leaders and employees alike what continuous feedback could unlock.
    Scaled to a full engagement survey, pairing experience data with operational metrics to identify at-risk groups and drive targeted action.
  • Designed multi-touchpoint onboarding surveys with automated alerts that produced the strongest retention impact and reshaped the onboarding process itself.
  • Evolved the program by integrating new platform AI capabilities and building an integrated dashboard for journey milestone comparisons.


We are continuing hands-on consulting, technical coaching, and structured communication support at every phase so that data consistently drives decisions and is further embedded in business strategy.

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The Outcome

Quick Ramp to ROI Realization

Built a full EX listening program from scratch, turning employee experience insights into measurable retention outcomes in less than 3 years through partnering with Qualtrics and Newmeasures/Denison..

20% Turnover Reduction in a Key Leadership Role

Onboarding and exit survey data cut attrition in a critical leadership role from ~40% to ~19%, converting platform investment into a proven business case.

Data That Drives Decisions

Our holistic approach helped turn the customer’s Qualtrics investment into a proven business tool, driving tangible onboarding process changes and elevating HR’s role as strategic players.

>> What's Next

  • Continue building foundation: trend tracking & dashboards
  • Full integration: HR as strategic coaches empowering leaders to drive action, build trust, and support long-term workforce success
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