When organizations pivot their strategy, the urgent work of redefining priorities can make employee surveys seem like a distraction. But skipping the survey is a costly mistake. Employees bring new strategy to life, and without a clear way to share their insights, organizations risk isolation, rumors, and disengagement. Surveys don’t create dissatisfaction—they surface it, providing leaders with essential input to refine plans, accelerate buy-in, and sustain momentum. In moments of change, listening is not a detour—it’s the road to success.