Insights to Inform Your Employer Brand Strategy

Alyse Matteson, Implementation & Marketing SpecialistCulture, Employee Engagement, Employer BrandLeave a Comment

Your organization’s employer brand and value proposition might not be the first thing you think of when running an employee engagement survey. And, arguably, it shouldn’t be. But that doesn’t mean that the data and insights you gain from the process can’t also serve a dual purpose and inform how you position yourself as a great place to work. After all, your results highlight unique aspects of your culture and work environment straight from the source – your people.

Start the Conversation: “What Engagement Means to You”

Kyla Holcombe, Ph.D., Insights Consultant & Organizational PsychologistEmployee Engagement, Strategic ListeningLeave a Comment

Many employees are asked to fill out engagement surveys, but they aren’t often asked what engagement really means to them. As part of an ongoing effort to focus on and improve the experience of their workforce, Border States Electric (BSE) has stepped back to fully understand this important perspective.