In a year marked by difficulty and crisis, we enter this season of thanks with a deeper understanding of what matters most and a heightened appreciation for the power of connection. Across industries and geographies, the message from employees in survey after survey has been clear: leaders and organizations have stepped up. Your teams see it and are expressing thanks for how they have been supported.
Your organization’s employer brand and value proposition might not be the first thing you think of when running an employee engagement survey. And, arguably, it shouldn’t be. But that doesn’t mean that the data and insights you gain from the process can’t also serve a dual purpose and inform how you position yourself as a great place to work. After all, your results highlight unique aspects of your culture and work environment straight from the source – your people.